Menglong Pleasure Store pop-up shop landed in Hangzhou West Lake Lakeside Business Circle

# pop shop # hangzhou west lake # lakeside business circle # menglong pleasure # pop up store # shopping location

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Menglong Pleasure Store pop-up shop landed in Hangzhou West Lake Lakeside Business Circle

Source：MAGNUM

Publish time：2026-05-18

On May 7, 2026, Magnum opened its themed pop-up store, “Pleasure Store,” in the Hangzhou West Lake Riverside Business District. During the event, Wang Jiaer, the global spokesperson for the Magnum bra

According to the brand’s description, the pop-up store is themed around “The Infinite Fantasy” and features visual elements such as gold mirrors. Interactive areas like the Make My Magnum (MMM) DIY bar have also been set up. Custom ice cream products created with the participation of Wang Jia’er were showcased during the event.

M&M’s said that the location of the pop-up store at Hulin Parkin77 continued the offline event model it had previously used in Shanghai’s Anfu Road. The company stated that by 2025, after being separated from Unilever and going public globally, China had become an important part of its global strategy. Earlier this year, M&M’s Asia headquarters moved to Shanghai.

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