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Small changes to health claim wording have a big impact on EU consumer engagement

Small changes to health claim wording have a big impact on EU consumer engagement2021-06-29

An EU-backed study is revealing small changes manufacturers can make to the wording of on-pack healt...
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New sensory standard guides on-pack claims and protects against misleading messaging

New sensory standard guides on-pack claims and protects against misleading messaging2021-04-06

The non-governmental International Organization for Standardization (ISO) has unveiled a new standar...
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On-pack freshness indicator cuts food waste and is trusted by Dutch consumers, WUR study finds

On-pack freshness indicator cuts food waste and is trusted by Dutch consumers, WUR study finds2020-12-18

A smart sensor that tracks storage temperature and shows the remaining days of shelf life, called Ke...
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Which on-pack product claims sway consumers the most?

Which on-pack product claims sway consumers the most?2020-11-09

A new report suggests that product claims about nutrition are more effective on breakfast cereal, wh...
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