Swiss meat processor Bell Food Group has unveiled its plans to increase its investment in the Dutch start-up Mosa Meat, which is engaged in the production of cultured beef.

With this investment, the Bell Food Group intends to actively take part in the new trends in the convenience food sector and access the booming market for meat alternatives.

Bell Food stated that it is taking part in Mosa Meat’s next financing round with €5m.

Proceeds from the round will be used by Mosa Meat for the construction of an industrial production plant and scaling-up of the technology.

An additional aim of the financing round is to launch the product into the European market by 2022.

Mosa Meat expects to be the first company to launch a cultured meat product in Europe.

In 2018, Bell Food acquired a €2m share in Mosa Meat start-up.