The Hershey Company, the maker of Jolly Rancher, Reese’s and Twizzlers, has pledged to eliminate synthetic dyes from its snack products by the end of 2027, becoming the latest major food manufacturer to commit to cleaner formulations. The announcement, made on Tuesday, positions Hershey in line with growing regulatory and consumer pressure across the United States.

Hershey joins a growing list of food giants including Kellogg’s, Nestlé USA, Conagra, Tyson Foods, General Mills and Kraft Heinz, who are working to remove artificial additives as part of broader efforts to meet consumer expectations for transparency and wellness.

The move comes as the US Food and Drug Administration (FDA) prepares to phase out petroleum-based dyes by the end of 2026. The agency stated in April it was “establishing a national standard and timeline” for the transition to natural colourants, citing concerns around ADHD, obesity and diabetes.