Coffee brand, Limitless Life has launched with a line of the worlds first nootropic coffee.

Instant Genius Coffee is designed to optimise the drinkers neurotransmitters and restore brain health. The products deliver a fresh way to improve a range of mental areas, from focus to motivation, without having a higher caffeine content than regular instant coffee blends.

Gareth Jones, managing director of Limitless Life, says, "Everybody has felt their cognitive functions start flagging, whether its first thing in the morning or just before the end of the working day.

"Normally Brits would reach for a simple cup of coffee to deliver the boost they need but our nootropic coffee goes even further. Backed by research, coffee drinkers know they can rely on Limitless Life drinks to get them though the day and improve their performance."