Italian snack producer Amica is packaging its traditionally manufactured Eldorada potato chips in rigid paper drums, produced by Sonoco Consumer Products Europe.

While they are popular in other European countries, rigid paper drums have not been used for food products to date in Italy. Amica is the first company to launch this packaging solution in the local market.

Several advantages convinced the manufacturer of the Sonoco container: the label design, format and filling level of rigid paper drums can be changed quickly, enabling the producer to realise small batches cost effectively. This makes the drums particularly suitable for temporary promotional activities or product launches. They also allow for co marketing; a chips producer could, for example, place additional dipping sauces in the drum.

The Eldorada chips packaging has a 176 millimetre diameter and are 360 millimetres tall. They come with a plastic snap lid and carrying handle.