A printed, stand up ovenable pouch has been introduced on a new range of frozen, fish based cook in the bag meals for Asda in the UK.

Developed by TCL Packaging, it is suitable for microwave and conventional oven cooking up to 200°C. The pouch can also be stored as frozen.

It is made from a PET structure to ensure rigidity and stability during cooking with no reduction in performance. The pouch format is particularly suitable for microwave ovens as it fits easily inside and can be safely handled when the contents are hot and poured out for serving.

Markus Jarvstrom, technical director, comments, "This new product offers a real alternative for products such as sauces, ready meals and soups currently sold in rigid plastic and glass packs. It reduces packaging and waste and is recyclable at appropriate facilities."