Following the success of the second iteration of their annual Wine Tasting Fair on 16 and 17 November, Wine Connection is launching their Scan, See & Win campaign in partnership with DRNK.

In this collaboration with DRNK -- an augmented reality (AR) app for alcoholic beverages -- Wine Connection is turning all their stores islandwide into a full AR experience. Over 500 wine bottle labels in all Wine Connection stores have been optimised to be used with the DRNK AR App. With a simple scan using the app, the drink will come to life in front of your eyes with interactive animations.

In the spirit of the season of giving, Wine Connection and DRNK have teamed up to gamify the entire experience for in-store customers. A total of SGD50,000 worth of prizes are up for grabs —  all you need to do is to scan any wine bottle in store and you will be visited by a playful little Santa Claus. With each scan, Father Christmas will let customers know if they have won a prize or if they need to try again next time. Prizes can be redeemed on the spot.

And because Santa is feeling generous, customers can stand to win twice.

DRNK AR serves as more than just a fun and frivolous app. Harnessing the power of AR -- an emerging trend in marketing -- Omniaz (developers of DRNK AR app) aims to help customers make better wine and drinks decisions (beers and spirits). Scanning any compatible label will allow customers to learn more about the wines aromas, tasting notes, food pairings, and other information in an engaging manner. Customers will be able to rate the wines and the app will remember their preferences for the next time it makes a recommendation.

With DRNK AR, passive consumption will become a thing of the past as wine enthusiasts appreciate the transparency and value-add that the app provides.

On the business side of things, DRNK offers a platform for producers, distributors, merchants, and the likes as a solution to get to know their consumers better through data and analytics. Businesses can also personally monitor and tailor their content assets in order to stand out from the other brands on the shelves.

The Wine Connection and DRNK Scan, See & Win campaign launches on today, 18th November, and runs till 31st December, available while stocks last in all Wine Connection retail outlets islandwide.