The World Health Organization (WHO) has introduced a new guideline to reduce global salt consumption, addressing for the first time that replacing table salt or sea salt with potassium salt is a safe and effective way to reduce sodium intake.

Previous research warns that people consume 4.3 g of sodium per day on average, which is double the WHO recommendation of less than 2 g of sodium per day, or about 5 g of salt per day.

High sodium consumption increases the risk of high blood pressure and cardiovascular disease. In addition, too much sodium is associated with reduced kidney function and an increased risk of stomach cancer.

Low-sodium salt producer Jozo advocates this announcement. “As a brand that encourages conscious choices, we think it is important to inform consumers about their salt intake,” says brand representative Nicolaas Basson.

“We understand that salt is essential for taste experience, and that is why we also offer low-sodium salt in addition to our regular range. The aim is not to completely eliminate salt, but to offer conscious alternatives so that consumers remain in control of their own health. And then potassium salt is a smart and tasty solution.”

Potassium salt as a healthy alternative

Potassium is a mineral that counteracts the negative effects of sodium by lowering blood pressure and supporting the normal functioning of the nervous system and muscles.

In potassium salt, part of the sodium chloride has been replaced by potassium chloride — for example, in a ratio of 70% potassium salt to 30% sodium salt.

In addition to switching to potassium salt, there are other ways to reduce salt intake without compromising on taste, highlights Jozo. The use of fresh and unprocessed products is essential, as about 75% of our salt intake comes from processed foods such as bread, cold cuts, sauces, soups, and cheese.

Additionally, herbs and spices, such as garlic and pepper, can be used to give dishes extra flavor.

Jozo spotlights that its salt is extracted sustainably from underground deposits in the Netherlands and Denmark. These deposits were created millions of years ago by the evaporation of the Zechstein Sea.

Jozo Low Sodium Salt contains at least 70% less sodium than regular table salt and, at the same time, offers the benefits of potassium. “The fine salt dissolves quickly and ensures an even distribution of flavors in dishes,” highlights the brand.

Previously, an Indonesia study found that switching current table salt to a low-sodium potassium-rich salt substitute would prevent a substantial disease burden in the country. This would result in an additional 24.6 million health-adjusted life years over the population’s lifetime.

Last August, the US Food and Drug Administration announced new goals to further slash sodium levels in commercially packaged and processed foods by 20% in phase two of its voluntary sodium reduction targets. While acknowledging that progress was made in the program’s first phase, health advocacy groups still maintain that the targets could have been “more ambitious.”