Unlike conventional energy drinks, the company says Pure Vitalizer is based on natural plant ingredients that act like metabolism boosters.

For example, the moderate caffeine in green tea extract stimulates energy production without nervousness, and green tea is a known source of antioxidants. Another energising ingredient is panax ginseng extract, which is said to make body and mind more resistant to stress, boosts metabolism, and reduces tiredness and exhaustion.

The drink powder also contains vitamins B1, B2 and B6, as well as niacin, biotin and vitamin C plus the trace elements iodine and selenium. According to SternVitamin, this micronutrient mix further helps support normal metabolism and strengthen the immune system, benefits which can be marked on the packaging as health claims. A balanced combination of lemon and natural ginger flavour is said to provide a fresh flavour, while the sugar alternative isomaltulose gives the drink a mild sweetness as well as added health benefits.

With Pure Vitalizer, SternVitamin claims that beverage manufacturers can meet the trend to target-group-specific products with need-based nutrients.