The second international strawberry brand conference

The press conference of the second international strawberry brand conference was held in Shanghai national convention and exhibition center. Reporters learned from the meeting, the second international strawberry brand conference will be held in March.

According to introducing, international conference on strawberry brand is in order to speed up the implementation of the partys rural revitalization of 19 large proposed strategy, to speed up the agriculture modernization, and stronger do bright characteristic agricultural industry, promote the regional joint and strawberry industry cooperation, promoting industry amalgamation and industry chain development, construct platform for international cooperation in industry and trade, strawberry industry in Chinas international influence and competitiveness and held an international conference, It is co-sponsored by Chinese academy of agricultural sciences, China association for the development and service of high-quality agricultural products, China society for inspection and quarantine, China fruit circulation association, international association of agricultural associations, international horticultural society strawberry working committee, and China horticultural society strawberry branch.

发布会上，中国优质农产品开发服务协会会长黄竞仪表示，目前我国草莓行业的发展呈现出两大趋势，一是品牌化趋势日趋明朗，品牌化进程日渐加快。二是草莓产业的国际化水平不断提升，全球性行业交流日趋频繁、日渐深入。但是，也存在着缺乏有影响力的标杆性企业；加工深度不足，经济效益不高，消化能力有限；草莓行业产学研结合不够紧密，技术创新上、中、下游的对接与耦合存在断层等问题。希望可以通过第二届国际草莓品牌大会的召开，打开品牌创见之门，产业融合之门，世界草莓品牌的发展之门。

农业农村部蓝莓项目首席专家、中国优质农产品开发服务协会蓝莓分会会长李亚东、荷兰喀好特咨询公司奥斯卡·尼森、南京溧水区农业局局长陈晓燕、南京金色庄园农产品有限公司总经理吴中平等先后发言。发言嘉宾各自从中国草莓产业发展趋，世界草莓技术现状，地方性草莓品牌地打造和发展，企业草莓品牌地构建和营销等角度，深度阐释了“莓的那些事儿”。

据了解，首届国际草莓品牌大会于2018年3月23-25日在南京溧水成功举办。因其议程紧凑、内容精彩、成果丰富，得到了与会嘉宾的认可，给出了“有高度、有广度、有深度、有温度”的高度评价。

第二届国际草莓品牌论坛将设置草莓品牌专题板块研讨、国际和国内草莓品牌及品种展示推介（草莓博览会）、“莓动世界”全球草莓品牌企业全产业链展示等精彩活动。届时，来自世界各地的领导嘉宾、专家学者、草莓企业负责人，将同聚溧水，通过深度交流、广泛合作、产品展示等手段，共同为全球草莓产业的发展谋划未来。