Kraft Heinz has announced the launch of a new Philadelphia plant-based spread.

Available in the brand’s original cream cheese flavour, Philadelphia plant-based spread is made with “simple ingredients” and no added flavours or dyes. The new plant-based product is also gluten- and lactose-free.

Robert Scott, president of research and development at Kraft Heinz, said: “The influx of flexitarian consumers has driven growth within the plant-based market, which is now more than 20x the size of the vegan population”.

He continued: “As the brand that has set the cream cheese standard for 150 years, we realised the current options weren’t meeting consumer expectations, and there was no trusted leader. Philadelphia plant-based spread not only provides a solution that mirrors the taste and texture of our iconic Philadelphia brand, but it also reinforces Kraft Heinz’s bet to bring plant-based offerings to the masses.”

Philadelphia plant-based spread is sold at selec retailers in Southeast US, with additional flavours planned for the national rollout in summer 2023.