Ahmad Tea has a rich 35-year history, which started in Hampshire, England, and reaches more than 80 countries today. Because of the brand’s global popularity, it sees a lot of counterfeit products being sold into the market, according to Joseph Binoy, Senior Sales Manager of Emirates Printing Press LLC. Especially with its Cardamom Tea. 

When encountered with this problem, Emirates Printing suggested to the brand that it use a cast and cure printing technique on the front panel of the quad seal pouch, which is made of high-barrier metalized PET film. The cast and cure technology gives the package a holographic effect that is difficult to replicate, preventing the counterfeit duplication of the product. 

“This tech requires an in-built system in our state-of-the-art rotary flexo[graphic] line,” Binoy says. “The transfer of the holo[graphic] image requires precision fast drying glue and registration.”

Additionally, the cast and cure technique improves overall aesthetics, which landed the company a Gold Flexible Packaging Achievement Award in the Printing category. The package is printed in eight colors using reverse printing and after the lamination process completes, the surface cast and cure is printed with a separate process.