Augmented reality (AR) specialist Zappar has partnered with Austrian sweet brand PEZ International, enabling PEZ fans to interact with characters through AR experiences in the new PEZ Play app.

When the app is downloaded, gamers are invited to help restore ‘PEZ World’ to its former glory by finding Candy Codes that appear on PEZ refill pack inlays. Scanning a code unlocks one of six games and characters, including timing and skill based challenges, puzzle games and more.

Fun can also be had without scanning Candy Codes, including using a smartphone camera to place PEZ characters in the real world with Zappar technology, so PEZ lovers can pose with their favourite one. By using Zappars new Face Finder feature, users can play with fruit-themed headgear wher they can turn themselves into a strawberry or a lemon.

Gabriele Hofinger, head of marketing, PEZ International, comments, "Candy lovers around the world can now feel closer than ever to PEZ and interact with us on another level, in the palm of their hand. AR and mobile gaming gives a new generation of PEZ consumers the opportunity to interact with our brand and share their adventures as they explore PEZ World. "

Max Dawes, partnerships and marketing director at Zappar, adds, "Its fantastic to work with PEZ again – theyre an excellent example of a business embracing augmented reality and thinking mobile. The latest AR experiences weve created together for the PEZ Play app offer consumers exciting new PEZ content and we cant wait for everyone to join the fun."