In the coming months, many activities will be launched in time to promote the consumption and export of fresh longan, according to the Department of Farm Produce Processing and Market Development under the Ministry of Agriculture and Rural Development (MARD).

Accordingly, the department will join with the provinces of Hung Yen and Son La to organise trade promotion conferences for the fruit, and for other farm produce of the two northern provinces. Celebratory longan weeks and festivals will also be held in Hanoi and the two localities.

Northern provinces are set to start harvesting longan in late July until September this year. Thanks to favourable weather conditions, the fruition rate is expected to hit 95 percent.

Son La and Hung Yen are the largest longan growing provinces in Vietnam’s northern region, with over 12,250 ha and 4,320 ha in dedicated land, respectively. From the start of this year, the MARD has worked with these localities to devise plans for longan cultivation and consumption.

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