Related Searches: Tea Vitamin Nutrients Ingredients paper cup packing

Food & Health Ingredients
Health & Nutrition
Processing & Packaging
Starch & Starch Derivatives
You are here: Home >news >UK’s Premier Foods renews licence to produce and market Cadbury Cake

UK’s Premier Foods renews licence to produce and market Cadbury Cake

2017-09-01 foodprocessing-technology

Tag: Premier Foods cake

Share       

UK food manufacturer Premier Foods has renewed its licence to produce and market Cadbury branded cake and dessert products.

The renewal comes after Premier Foods signed a strategic global partnership with Mondelez International.

Premier Foods chief executive officer Gavin Darby said: “Building on a relationship, which now spans over 30 years, we are delighted to have completed the signing of this new strategic global partnership with Mondelez International, and we look forward to working with them in years to come.

“We are particularly pleased about the expanded scope of geographies and brands, given the opportunity this provides us to further accelerate the growth of Premier Food’s international business.”

On 8 May, both companies signed a ‘Heads of Terms’ for the global partnership, which will be effective from 1 September and will run until 2022, with an option to extend to 2025.

“We are particularly pleased about the expanded scope of geographies and brands, given the opportunity this provides us to further accelerate the growth of Premier Food’s international business.”

Bringing the total number of licenced countries to 46, the new partnership is expected to open growth opportunities in new potential markets beyond the core licenced territories of the UK, Ireland, Australasia and the UAE.

The potential markets include South Africa, Canada, Japan, China, India, Asia Pacific, Caribbean and additional countries in the Middle East.

As part of the partnership, Premier Foods can use the full range of Cadbury brands such as Flake, Crunchie, Caramel and Marvellous Creations, in addition to the Oreo brand.

E-newsletter

Subscribe to our e-newsletter for the latest food ingredients news and trends.

SJGLE B2B Website : 中文版 | ChineseCustomer Service: 86-400 610 1188-3 ( Mon-Fri 9: 00-18: 00 BJT)

About Us|Contact Us|Privacy Policy|Intellectual Property Statement

Copyright 2006-2023 Shanghai Sinoexpo Informa Markets International Exhibition Co Ltd (All Rights Reserved). ICP 05034851-121  沪公网安备31010402001403号

Inquiry Basket

Inquiry Basket

Buyer service

Buyer service

Supplier service

Supplier service

Top

Top