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AB InBev set to acquire energy drinks firm Hiball

2017-07-24 foodingredientsfirst

Tag: AB InBev acquisition Hiball

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he transaction, the terms of which were not disclosed, is expected to close in the third quarter.

The acquisition marks another step into the non-alcoholic drinks sector for AB InBev, which already produces Teavana tea in partnership with Starbucks. 

AB InBev said in May it planned to invest US$2 billion in the United States through 2020 into both breweries and soft drinks.

"Hiballs products target some of the most important trends in the beverage space today, including health and wellness," the company recently said in a statement.

AB InBev said it planned a phased transition of the Hiball Energy and Alta Palla brands to its wholesaler partners.

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