as a result of globalization, consumers’ social and culinary horizons have broadened considerably over the past years. Increased exposure to new cultures and cuisines has whet consumers’ appetites for novel flavors, textures and food combinations, and this culinary curiosity, in combination with increased awareness and expectations of the healthiness and sourcing of food products, is putting suppliers’ skills to the test.

Keeping an eye on the latest consumer demands for exciting and responsible food products, Symrise‘s Flavors business division aims to supply “innovative products that provide the market with new impulses and help the industry to tap into the full potential of its brands and products.” Represented in over 40 countries across the globe, Symrise is placed among the leading companies in the global flavors and fragrances market. At €2,903.2, the flavors and fragrances supplier‘s 2016 sales figures exceeded its target for the fiscal year, with sales in the Flavor segment increasing by 4% to €1,015.9 million from €980.2 million in 2015.

Speaking on the topic of savory and ready meals, Simone Ehbrecht, Director Marketing Category Culinary EAME, Symrise Flavors Division, identifies health and naturalness as salient consumer trends driving development in the sector.

“Natural is the prerequisite when it comes to food and drinks. People increasingly scrutinize products, demanding natural and sustainably sourced ingredients. Quality and taste perception are directly linked to sourcing and processing,” Ehbrecht says. “Healthy eating has transformed from niche to mainstream and has become a lifestyle subject. Consumers demand healthy and tasty products; healthy food is becoming more creative, pleasurable and delightful. What people (don’t) eat is defining their identity and gives them orientation. Thus, healthy eating becomes more fragmented, and different nutritional niches such as vegan, paleo, keto and Low FODMAP are growing.”