Halewood Artisanal Spirits-owned Dead Man’s Fingers has entered into the low-and-no category with the launch of its 0.0 Spiced Rum.

Dead Man’s Fingers Spiced 0.0 marks the first time the brand has introduced a non-alcoholic beverage.

Rachel Adams, marketing director of Halewood Artisanal Spirits, said: “We know that consumers love our Spiced Rum – not only has it amassed a significant number of prestigious industry awards, but it also continues to see strong growth. We wanted to offer consumers the chance to enjoy its distinctive flavour, whether they’re choosing to drink alcohol or not.”

She added: “Our new Dead Man’s Fingers Spiced 0.0 has been made using our unique spinning cone technology, which starts with our Spiced Rum and de-alcoholises it at a high heat, allowing the liquid to keep its signature taste”.

“It is greatly enjoyed with a simple mixer such as cola or ginger beer and garnished with a slice of orange or lime, meaning that those who are moderating their alcohol consumption don’t have to compromise on taste or flavour. Plus, with very few alcohol-free rum alternatives currently on the market, our new Spiced 0.0 offers an exciting proposition to tap into the growing low and no trend, all under the strength of the Dead Man’s Fingers brand”.

Dead Man’s Fingers Spiced 0.0 is available for all channels to order for an RRP of £20.