The majority of UK consumers are open to in-pack cooking with Bemis OvenRite, finds a recent consumer study.

The market research was commissioned by Bemis, which produces flexible packaging for meat and cheese. Its OvenRite dual ovenable films aim to reduce food contamination while providing convenient meal options for a variety of markets.

The study, conducted by Campden BRI in June 2016, interviewed more than 100 meat eaters between the ages of 20 and 64. Highlights include:

• 90% of consumers were open to in-pack cooking made possible by OvenRite
• 90% trusted that the meat will cook properly in the package
• 91% said they read on-pack directions, making ovenable films both an easily accessible and safe way to cook meat.

Moreover, experiencing Bemis OvenRite, 85% of the consumers confirmed that cooking in the pack would keep the oven(ware) clean, retain the meat juices, tenderise and improve flavour and avoid contamination of the food and environment.

"This consumer study is a direct reflection of consumer demand for innovative, convenient products," says Fabienne Vanhorenbeke, VP marketing and innovation. "Not only does the study prove that the majority of consumers accept the notion of OvenRite, but it is also an excellent resource for retailers looking for top of the line products that appeal to their consumers."

OvenRite allows for cooking within the original packaging, keeping the meat infused with seasoning and sauces intended for enhanced taste. Packages can accommodate both frozen and fresh meat products, suitable for sous vide applications with the potential for packaging reduction.