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Love it or hate it: Marmite popcorn

2021-12-20 foodanddrinktechnology

Tag: Cheese partnership curry flavours caramel

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Joe & Sephs has launched its latest flavour sensation in partnership with one of the UKs most iconic brands, Marmite, creating the first official Marmite Popcorn.

Marmite fans have been desperate to combine their love of the spread with the increasing popularity of popcorn for some time. Known for its daring flavours including Gin and Tonic, Cheese on Toast and Madras Curry with Black onion Seed and Lime, Joe & Sephs was only too happy to take on the challenge. In just one mouthful of this new flavour, taste buds are hit with the smooth, sweet taste of buttery caramel which is rounded off with a moreish Marmite tang.

Joe & Sephs Adam Sopher says, "Were thrilled to be working with one of Britains most iconic brands and expand our gourmet popcorn range. Both Marmite and Joe & Sephs fans have been asking for this flavour for some time and were delighted that weve made it happen. We pride ourselves on innovative flavours and outstanding taste, and this new flavour is no exception. Whether youre a Marmite lover or hater, its a must try."

Joe & Sephs Marmite Popcorn is available in 75g pouches and smaller snack sized 21g packs.

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