APSS Plus is Sensient Flavors new flavouring to compensate for the sensory drawbacks that occur when sugar is reduced in beverages.

The natural flavouring enables manufacturers to cut sugar significantly without having to use additional sweeteners. Internal trials with cola, strawberry flavoured water and peach ice tea have shown that APSS Plus enables sugar reduction of up to 30%.

Fully soluble, it can be used across all flavour tonalities to rebalance the sensory profile when sugar has been reduced.

"When it comes to reducing sugar in already low brix beverages in particular, it is a challenge to create well balanced taste profiles," explains Stefano Asti, technical director at Sensient Flavors Beverage Europe. "However, our flavouring expertise has enabled us to create an advanced line of ingredients which offer manufacturers the perfect solution for every kind of drink and every starting brix."