China International Bake & Shop Expo

The China International Bake & Shop Expo will run during 13th-15th April 2021, in Nanjing, China, at the Nanjing International Expo Center. Organized by Messe Nanjing and Shanghai Global Exhibition Corporation Limited, The upcoming conference and exhibition has been developed by südback’s leading position in the European bakery & confectionery industry, based on 40+ years of exhibition experience and ample industry resources.

This event will cover the entire supply chain, positioning itself as a major industry trade fair for Chinese bakeries. The Expo aims to provide one-stop support services, ranging from raw baking materials and bakery and supporting equipment to storage, franchising and staff training. China International Bake & Shop Expo will function as a knowledge platform, sharing information about the bakery industry trends for bakery stores, producers of bakery equipment, and F&B firms specializing in bakery products, both at home and abroad.

As an integral part of the trade show, the Hosted Buyer Negotiation Center will provide B2B matchmaking services. Therefore, this event will function as an accelerator for the bakery industry. It is expected to generate around RMB 100 million (US$14 million) of promotional value for the domestic bakery industry.

The Expo will boast an exhibition area of 20,000 square meters, primarily taking place in Hall 1 and Hall 2 of the Nanjing International Expo Center. Hall 1 is mainly comprised of the Bakery Equipment and Supporting Equipment Area, Bakery Chain Area, Hosted Buyer Negotiation Center, Central Kitchen Experience Area, and Bakery Owner Training Area. Hall 2 will harbor the Cake/Biscuit/Souvenir Exhibition Area, Supplemental Material Exhibition Area, Coffee/Tea/Drinks Exhibition Area, Ice Cream Exhibition Area, Central Kitchen Experience Area, Baker Training Area, and Seminar Lunch/Tea Break Area.

Exhibition Profile

1. Bakeries/Bakery chain stores
2. Coffee, beverages, and tea drinks
   • Coffee, Coffee drinks;
   • Tea (tea, fruit tea, milky tea, fruit and vegetable juice, etc.).
3. Ice creams
4. Bakery equipment and supporting equipment
   • Equipment producers and enterprises (baking equipment, display cabinet, bread production equipment and ice cream production equipment, bread packaging equipment and ice cream packaging equipment, etc.);
   • Bakeware and baking packaging (bakery tools, moulds, aprons, gloves, clothing, uniforms, egg-beaters, cake cups, packaging boxes, packaging materials, cake decorations, ice cream sticks, etc.);
   • Cash registers, Internet platforms, information technology, etc.
5. Cakes/biscuits/souvenirs
   • moon cakes, desserts, biscuits, candies, snacks, cakes, chocolate, etc.
6. Raw and supplemental baking materials
   • flour, nuts, meat products, special flavors and fragrances, ice cream raw materials, coffee raw materials, grain and oil products, baking additives and preservatives, baking fillings, etc.
   • dairy products (milk, cream, buttermilk, clotted cream, cheese, cream cheese, cottage cheese, whey cheese, etc.)
7. Bakery training institutions and awards organizations
8. Cold chain/vehicle manufacturers
9. Food vendors
10. Central kitchens