Valser has become the first Swiss water brand to be sold in bottles entirely made from Swiss recycle PET plastic, says Coca-Cola HBC Switzerland.

This follows similar announcements in Ireland and Austria, wher water brands Deep RiverRock and Römerquelle are now also sold in bottles made from 100% rPET.

“Valser is the third major water brand that we have launched in bottles made from 100% recycled PET. We will soon increase this to four brands in four markets,” said Marcel Martin, Group Supply Chain Director at Coca-Cola HBC Switzerland.

“This is a great achievement that represents a huge effort to overcome the significant technical and manufacturing challenges.

“It is also clear evidence of concrete progress on the commitment we and our strategic partner The Coca-Cola Company have made to be active and effective on this critical environmental issue.

“Clearly there is more work to do in building systems and approaches that allow us to collect and recycle more of our packaging materials, but this is a big step forward in ensuring that plastic already in circulation is reused and given more than one life.”

This latest launch is part of Coca-Cola HBC’s multi-year plan to directly address packaging issues across the 28 markets in our group. This approach – titled ‘World Without Waste’ – is an initiative shared with strategic partner The Coca-Cola Company.

It aims to make all our consumer packaging 100% recyclable by 2025 and ensure that the company’s packaging is made of at least 50% recycled material by 2030.