Italian confectioner Ferrero has opened its new innovation centre in Singapore that will house several strategic innovation functions.

These functions will be with regard to health and nutrition, new raw materials, product research and development, consumer insight and foresight activities.

Marking the company’s first innovation facility in Asia, the centre has been supported by the Singapore Economic Development Board (EDB).

Ferrero chief executive officer Giovanni Ferrero said: "Innovation has always been a core value for Ferrero. Our products are the result of a strong passion for quality and research.

The Singapore innovation centre will support Ferrero in its continuous pursuit of cutting-edge technological solutions to offer our consumers the best quality products that provide always new taste dimensions.”

The centre has a multidisciplinary team that comprises experts in food science, biotechnology, nutrition, consumer insights, material science and design.

Singapore Economic Development Board chairman Beh Swan Gin said: "Ferreros decision to establish its first global Innovation Centre in Asia, in Singapore, reflects the significance of the rapidly expanding consumer markets in Asia, and underscores Singapores position as the regions leading food and nutrition hub.

“We look forward to having Ferrero work with partners in Singapore to develop unique product offerings.”

The confectioner selected Singapore for its innovation centre because of its strategic location in Asia.