DMK Group acquires baby food brand Alete in Germany

# DMK Group # Babyfood # baby food market

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DMK Group acquires baby food brand Alete in Germany

Source：foodprocessing-technology

Publish time：2019-04-19

German dairy cooperative DMK Group has acquired brands, sales and distribution channels of Alete and German Babyfood as part of an ongoing process to restructure its product range.

Financial details of the acquisition have not been divulged.

The acquisition came into effect immediately with the completion of the antitrust review.

This deal does not include the production element. The range of jarred food and juices will continue to be produced at the Weiding site in Bavaria.

Nearly 25 employees in sales and administration at the Bad Homburg site will join DMK Group.

DMK Baby COO Stefan Eckert said: “We expect there to be more profitable growth for the baby food market in the coming years. With the acquisition of Alete and Milasan, we are making a sensible addition to our product range whilst also significantly expanding our sales and distribution radius.”

Under its realignment initiative, DMK Group, along with brands such as Humana, Milram and Uniekaas, will focus on value creation and adopt a market and consumer-oriented approach.

To strengthen its presence in the baby food market, the German dairy cooperative is investing nearly €145m in renovating its site in Strückhausen to create a base for premium baby food brand Humana.

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