Omnichannel Consumers Lean Toward Online Grocery Shopping, Especially for Shelf-Stable Products
More than half (57%) of omnichannel shoppers, or those who buy their groceries both in-store and online, say buying online has become their preferred shopping method, according to new insights from 84.51°. This percentage has doubled from 2023 (28%).
2024-03-19 ·
Food Industry Executive