USHOPAL

Company profile

Phyto is a professional hair care brand originated from France, founded by the renowned hairstylist Patrick Ales in 1969. As a pioneer in plant-based hair care, Phyto's concept preexisted before the rise of environmental protection and plant-based hair care trends, emphasizing the use of the power of plants to maintain hair health. During his apprenticeship in a hair salon in Paris in the 1950s, Patrick Ales noticed that products with strong chemical components caused serious harm to the hands of hairstycians and the hair of customers. Inspired by nature, he began to study the power of plants, their application history in traditional medicine, and the possible role they might play in showcasing the natural beauty of hair. The core concept of the brand is "achieving healthy and beautiful hair through plants", and in 1967, it established the "Phytotheratrie" concept, which means hair care through plants. This concept remains an inseparable part of the brand identity to this day. Phyto's products are characterized by a high proportion of natural ingredients, with an overall formula of over 95%, avoiding the use of chemical components that are potentially harmful to hair and scalp, such as silicone oil, mineral oil, and synthetic alcohol. The brand's mission is to create tailor-made plant-based solutions for every hair care need. Today, Phyto is sold worldwide, with over 12,375 sales stores in 58 regions. With its profound understanding of the power of plants and commitment to hair health, it has won the trust and affection of a large number of consumers.