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Sami Al Qamzi opens 8th Dubai Drink Technology Expo

2016-07-22

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His Excellency Sami Al Qamzi, Director General of the Department of Economic Development (DED) in Dubai, inaugurated today the 8th edition of the Dubai Drink Technology Expo, which is held at the Dubai International Convention and Exhibition Centre and shall continue for three days. Al Qamzi was accompanied by a number of officials, specialists, and keynote speakers from the beverage technology industry in the UAE and the region.

Al Qamzi toured the exhibition area wher he was introduced to the latest cutting-edge technologies in beverage production machinery, process and quality control equipment, storage, transport and services associated with the beverage industry.

Commenting on the significance of the exhibition, Al Qamzi said innovative technology is integral to the sustainable growth of the beverage industry in the Middle East and North Africa, which is already witnessing unprecedented demand from an increasingly diverse and growing population.

Drinks

“The focus on innovation and smart technologies given across policies and strategies in Dubai and the UAE is a valuable opportunity for every industry sector to grow further and become globally competitive. Recent statistics revealed that the soft drinks market in the Middle East & Africa is expected to cross 81.4 billion litres in 2016, of which, 1.9 billion is in the UAE market. Meanwhile, the bottled water sector in the region is also projected to grow to 50.5 billion litres in 2016, of which, the UAE’s share will be 1.2 billion litres,” said Al Qamzi.

Eng. Anas Al Madani, Vice-Chairman and Group CEO of INDEX Holding, said: “Dubai Drink Technology Expo provides a great opportunity for business networking and exchange of knowledge and experiences between local, regional and international companies specialised in the beverage industry. This will undoubtedly support the beverage industry in the region and cement Dubai’s position as an international business hub.”

Eng. Anas Al Madani added: “The 5th Global Water & Beverage Technology Congress comes in line with the national innovation strategy that the UAE launched in 2014, with the aim of making the UAE one of the most innovative nations in the world and stimulating innovation in various sectors that include technology and water. The congress will introduce the latest developments and innovations in the beverage industry during its educational sessions and panel discussions over the three days of the event.”

Running parallel to the exhibition, the 5th Global Water & Beverage Technology Congress features a number of educational sessions and B2B business meetings that will discuss the challenges in the water and beverage manufacturing business. The congress will address topics like Managing Brands and Distributorship, Competitive Advantages through Innovative Production Technology, Innovations in Packaging, Caps and Closures Future, Global and Regional Trends in Beverages, and many more.

This year, the exhibition is attended by 100 local and international companies from 25 countries displaying their recent innovations in the beverage industry and its related services. The largest participation in the 8th Dubai Drink Technology Expo is from China and Turkey, both of which have dedicated pavilions. The event is expected to attract over 7,000 visitors and participants.

Dubai Drink Technology Expo is organized by INDEX conferences and Exhibitions Organization Est., a member of INDEX Holding. The event is supported by the International Society of Beverage Technology (ISBT), the American Beverage Association, TEA board of India, Arab Asian Beverage Alliance, UAE Chamber of Commerce and Industry, Dubai Export Development Corporation, Jebel Ali Free Zone (JAFZA), and the Dubai Department of Economic Development.

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