Lidl to increase healthy food sales 35 percent by 2026

Share to

Source：newfoodmagazine

Publish time：2021-07-15

Christian Härtnagel, CEO at Lidl GB, claims the discounter’s ‘Healthy Eating Pledge’ is its most ‘ambitious’ target yet, and aims to encourage healthier diets

Lidl GB has today announced a new healthy food commitment, which will see the discounter increase sales of healthy and healthier products to at least 85 percent of total sales, based on tonnage volume, by 2025.

Lidl says its specialist nutrition teams have developed a bespoke nutrient profiling system (NPS) based on Public Health England’s nutrient criteria for front-of-pack traffic light labelling, focusing on fat, saturated fat, sugar and salt, which ranks all products as healthy, healthier or least healthy.

As part of the commitment, its teams are said to be assessing over 200 lines each year that can be improved to meet the healthy or healthier criteria. Lidl also claim that they will be engaging with suppliers to ensure a boost of its healthier products.

- END -

Favorites

Share to

Food Drying Equipment Industry Analysis: Characteristics, Uses and Market Trends

It's about "supermarket fresh"! The new national standard has been implemented →

Content Disclaimer:

All original articles and edited content published on this platform are copyrighted by the platform. Any reproduction or citation must clearly indicate the source: www.sjgle.com. Content marked with “Source: XXX (non-platform)” is reproduced from other media or public sources for the purpose of sharing industry information only. Such content does not represent the views of the platform, and the platform does not guarantee its authenticity or accuracy.