Coca-Cola launches its first Costa Coffee branded beverage

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Coca-Cola launches its first Costa Coffee branded beverage

Publish time：2019-06-16

Coca-Cola has launched the first drink under the Costa Coffee brand six months after acquiring the coffee giant.

Coca-Cola has launched the first drink under the Costa Coffee brand six months after acquiring the coffee giant.

Costa Coffee Ready-to-Drink (RTD) is a chilled canned coffee range brewed with Costa Coffee beans.

It will launch with three of the coffee chain’s most popular variants – Classic Latte, Caramel Latte and Black Americano.

The range also claims to contain 30% less sugar than most other ready-to-drink coffees in the UK, with between 15 and 108 calories per 250ml can.

“Our teams at Coca-Cola and Costa Coffee have been working around-the-clock to make our shared vision of Costa Coffee ready-to-drink coffee a reality,” said Jennifer Mann, Senior Vice President and President of Global Ventures for Coca-Cola.

“This demonstrates the power of our partnership. It combines the marketing expertise, global scale and distribution credentials of the Coca-Cola system with Costa Coffee’s expertise and capabilities in coffee.”

Dominic Paul, CEO of Costa Coffee, added: “Through this collaboration we’ve been able to work together to offer consumers the great taste of Costa Coffee in a can for the first time.”

The range is launching in the UK later this month closely followed by launches in Poland and China.

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