Impossible Foods has appointed former Google and Dropbox executive Dennis Woodside in a newly created role of president.

His position in the role will become effective on 18 March.

With almost 25 years of experience at both startups and publicly traded multinationals, Woodside most recently served as chief operating officer for Dropbox, wher he was responsible for all customer-facing functions and revenue generation.

Prior to that, he served as CEO for Motorola Mobility, a $10bn mobile device company, following its acquisition by Google.

From 2003-2012, he worked for Google and was responsible for overseeing over $10bn in sales in North and South America, Europe, the Middle East and Africa.

Currently, he serves on the boards of ServiceNow and the American Red Cross.

Impossible Foods CEO, chairman and founder Dr Patrick O Brown said: “After an exhaustive search to fill a critical position, Dennis stood out for his proven track record of turning startups into transformative corporations.

“Dennis is also a 14-time Ironman Triathlon finisher, so I know he has the discipline and endurance to go the distance for Impossible Foods.”

At Impossible Foods, Woodside will be responsible for operations, manufacturing, supply chain, sales, marketing, HR and other functions.

Impossible Foods has about 350 employees, mostly working in the Redwood City headquarters and at its first manufacturing facility in Oakland.

Woodside said: “I love what Impossible Foods is doing: using science and technology to deliver delicious and nutritious foods that people love, in an environmentally sustainable way.

“I’m equally thrilled to focus on providing the award-winning Impossible Burger and future products to millions of consumers, restaurants and retailers.”

Earlier this month, Impossible Foods appointed its seventh board member Vanessa Wittman, a former public-company chief financial officer, who is currently serving as chair of the food company’s audit committee.