Mintel has announced that it now has access to the most advanced patent analysis available in the food and drink and beauty and personal care industries, through its new partnership with Cipher.

Cipher harnesses artificial intelligence (AI) to analyse patents globally. The partnership will provide Mintel’s global experts with an early warning system of the new developments that are coming up and help them predict earlier and more accurately wher the consumer packaged goods market is heading.

Using this analysis, Mintel will now publish regular insights of what pioneering companies are starting to invest in and wher new technologies are being developed to address evolving consumer needs.

Peter Haigh, Mintel Chief Executive Officer, said: “This is a really exciting partnership. Working with Cipher will allow our experts to harness the power of AI to understand faster and earlier how the food and drink and beauty and personal care industries could develop, and will help future-proof our clients’ businesses.”

“Currently, companies only have access to very one-dimensional patent analysis. This partnership completely changes the status quo. Using advanced AI analysis, Mintel will be able to deliver accurate and predictive analysis to those interested in research and development and innovation.”

Nigel Swycher, Chief Executive Officer of Aistemos, which developed the Cipher software, said: “We’re delighted to be partnering with Mintel, given their well-established expertise in both the food and drink and beauty and personal care sectors. We’re looking forward to working with their global team of experts to provide actionable insights extracted from global patent data. This will be a unique way for Mintel’s clients to access what is the largest library of scientific information in the world.”