The European unio continues to be one of the worlds leading consumers of fruit juice and nectars. According to the latest study carried out by the European Association of Juice Manufacturers (AIJN), total consumption during 2017 was 9,187 million liters, with a per capita consumption of 17.9 liters per person.

Germany leads the ranking, with a total of 2,342 million liters, followed by France, with 1,406 million liters, and England, with 1,079 million liters. Spain is in the fifth position (behind Poland), with a total of 808 million liters, and a per capita consumption of 17.4 liters, somewhat less than the European average, which stands at 17.9 liters.

One of the main factors behind the choice of juices is their flavor, and in this sense, 36.5% of Europeans place orange juice as their favorite, followed by multifruit (19.2%) and apple (15.7%). As for their consumption habits, 82.5% of Europeans enjoy fruit juice in their homes and, although each country has its own trends and customs, fruit juice is usually part of their daily diet. In Spain, it is usually consumed for breakfast and people like to try different flavors and formats during the hottest periods of the year.

With regard to packaging, cardboard is still the most used by manufacturers, with 59.2%, followed by plastic and glass, representing 31.5% and 8.4%, respectively. However, countries like Germany use plastic as the main container, with up to 52.2% of the total.

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