Fresh fruit to the world, cooperation to the future! 2026 China International Fruit Show ended successfully

In the golden autumn season, the fruit is full of fragrance. On August 28, the 2026 China International Fruit Exhibition was successfully held at the Shanghai New International Expo Center. This exhibition gathers global high-quality fruit resources, focuses on displaying the innovative achievements of the whole fruit industry chain, and builds an international platform for efficient docking, exchange and cooperation for domestic and foreign fruit industry colleagues.

The exhibition covers an area of 230 million square meters, attracting 312 enterprises from more than 60 countries and regions. The exhibits cover fresh fruits, seedling breeding, post-harvest processing, cold chain logistics, packaging equipment, fresh e-commerce and other industrial chain links, fully showing the vigorous vitality of the fruit market.

Featured Highlights

This exhibition specialization, internationalization, effectiveness of continuous upgrading, showing four highlights:

1. whole industry chain one-stop display

From breeding research and development to brand sales, covering the whole chain of fruit industry. The exhibition is planned as a whole from the perspective of the whole industry chain, presenting all aspects of the fruit industry from "one seed" to "one brand", so as to truly realize one-stop display and efficient docking. The upstream link focuses on breeding research and development, and focuses on displaying new fruit varieties, high-quality seedlings and modern seedling raising technologies. The middle reaches cover key processes such as planting management, post-harvest processing, sorting and packaging, cold chain logistics, etc., showing standardized production and supply chain capabilities. The downstream link extends to brand building, market promotion, channel docking and terminal sales, showing the complete path of fruit from origin to market.

2. Site Ad Hoc Business Matching Area

Focusing on key categories and the actual needs of both supply and demand sides, the exhibition held four buyer docking meetings, namely: Jiaxing Haiguangxing Fine Fruit Trading Center Imported Fruit Docking Meeting, Jiaxing Fruit Market Domestic Fine Fruit Docking Meeting, Shouheng Gaobeidian and Shouheng City Imported Fruit Market Docking Meeting, and Kunming Haiguangxing Fruit Market Docking Meeting. The four matchmaking meetings invited high-quality purchasers in the corresponding market to have a face-to-face negotiation with exhibitors, which effectively improved the effectiveness of production and marketing matchmaking and helped the supply and demand sides to reach a cooperation intention quickly.

3. the same period of wonderful activities

China's fruit consumption behavior and trend insight report release, breeding forum, origin brand promotion meeting, food safety theme brand activities, fruit wholesale market visit and other activities took turns, full of dry goods.

Among them, the food safety theme brand activity jointly organized by Yunnan Chu's agriculture and Kunming haiguangxing fruit market invited outstanding representatives from the producing area, wholesale market, retail chain and e-commerce platform to discuss how to keep the bottom line of safety from branch to tip of tongue, transmit the power of trust, and make an effective demonstration for promoting industry self-discipline and building a food safety defense line.

Exhibition group style

The international exhibition area has a strong lineup, with star products such as Chilean cherries, Peruvian blueberries and avocados, Australian citrus and grapes on the same stage. Representatives of multinational institutions in China, industry associations and export enterprises attended the exchange, fully demonstrating China's strong attraction as a global fruit consumption market.

Xinjiang, Shandong, Yunnan, Guangxi, Hainan and other core production areas of the exhibition group with high-quality fruit concentrated appearance. Through brand promotion, on-site tasting, production and marketing docking and other forms, all localities focus on displaying the high-quality development achievements of China's fruit industry and polish the business card of "China's good fruit.

Brand convergence, buyers gathered

This exhibition not only has a strong lineup of exhibition groups in the production area, but also highlights brand exhibitors and professional buyers. On the one hand, domestic fruit brands are rising strongly, and more and more local enterprises are appearing in the image of branding, standardization and high-end, which has become a bright spot in the exhibition; on the other hand, foreign high-quality brands and characteristic production areas are also actively participating in the exhibition, bringing new varieties, new technologies and new trends in the global fruit industry.

At the end of the day, global procurement resources are strongly assembled. Overseas buyer groups cover Southeast Asian production areas such as Thailand and Vietnam, directly supplying primary sources of goods and cross-border procurement needs. At the retail end, e-commerce companies such as Douyin and Pinduo and decision-making teams such as Hema and Oleqi were all present. At the circulation end, leading merchants such as Jiaxing Fruit Market, Guangzhou Jiangzenhui, Cha Long, Shouheng Gaobeidian, Dongguan Guanxiang, Kunming Haiguang and Thailand Dalatai and Thailand gathered together, linkage East China, South China, Central China, Southwest and Southeast Asia core hub. New and old friends from all sides gathered together and negotiated enthusiastically, drawing a successful conclusion to this international fruit event.

Gratitude thanks

The success of China International Fruit Fair is inseparable from the trust and support of every participant. Thanks to all exhibitors for their high-quality products and innovative achievements; thanks to the international pavilions and domestic pavilions from afar; thanks to professional audiences and purchasers for their enthusiastic participation and in-depth exchanges; thanks to partners, media friends and all staff The hard work of the staff. It is everyone's joint efforts that have made this fruit industry event full of highlights and fruitful.

The end does not end, cooperation does not stop. The China International Fruit Exhibition will continue to deepen the fruit industry and build a more open, efficient and professional international exchange platform. Let us hand in hand to create a better future for the fruit industry! Next year, we will meet again!