I. Brand Background

Recently, market news shows that the national first store of lemon right fresh snack shop has landed in Shanghai Zhongshan Park Dragon's Dream, the store name is "LR lemon right fresh snack shop."

According to the information released so far, the store may open for a trial operation on May 23. At the same time, Dianping has also launched relevant store information, which means that its opening rhythm has entered a more definitive stage of implementation.

More importantly, the snack bar does not fully maintain the original "lemon to right" visual system in its brand presentation. According to the store rendering disclosed by netizens, the current snack shop brand logo is centered on the "LR" letter, which is different from the existing logo of lemon to the right, and unlike the main brand's dopaminergic blue tone, the snack shop uses low saturated warm colors such as beige, cream yellow, light wood, and warm orange.

In this way, on the one hand, it helps to borrow the already known knowledge of the original brand; On the other hand, it also leaves room for the new business format to continue to operate separately and expand separately.

According to previous reports, the lemon-to-right fresh snack shop is expected to have a single store area of 100-200 m2, and the location following the principle of "close but not attached": it is located in the same business district as the lemon- to-right tea shop. But maintaining a distance of 200 to 500 meters, it is located in a "community + office + light tourism" complex to test the acceptance of different groups of people. The product side will also focus on short-term celebrity foods, flavored dried meats, expanded foods, dried fruit jam, and so on.

The crossing was not an impulse. Lemon To Right was founded in 2021 and the brand has long focused on fresh, healthy, light-cooked instant lemon tea. As of 2025, lemon right has opened more than 260 stores, a total of about 400 million cups of lemon tea sold, the repurchase rate of up to 43%, in the fierce competition in the tea track.

It is worth mentioning that this entry into the snack bar is the second time in 2025 that lemon has crossed the border to the right. In early 2025, the brand has just launched the full-category tea sub-brand "Make to Right," and now it has launched "LR Lemon-Right Fresh Snack Shop," which means that Lemon-Right is accelerating its evolution from a single existing tea brand to a multi-modal matrix of "Tea + Make to Right + Snacks."

II. Brand Watching

From lemon tea to all kinds of tea drinks, to light coffee and breakfast, the cross-border march of lemon to the right has been steady and rhythmic. This entry into the fresh snack circuit is seen by the industry as a key part of the brand's construction of a "tea drink +" multi-category fusion ecosystem.

It is also an inevitable choice of industry trends. The size growth of the new tea market has fallen from its high to 6.45% in 2025, and brands are looking for a second growth curve as growth slows. On the consumer side, consumer demand for snacks is upgrading from "cheap to full" to a compound demand for "tasty, healthy and fresh." Lemon accurately captured this change to the right, opening up a brand's entirely new imaginative space with a segment that has not yet been captured by scale: fresh snacks.

In the long run, whether the lemon-to-right fresh snack layout can truly take root, supply chain management, operational efficiency, and category synergy remain key tests. But anyway, from a refreshing lemon tea to a world of fireworks-filled fresh snacks, Lemon to Right is proving with practical action: it starts with lemons, and it's more than lemons.