In May, the smell of shrimp overflowed in the Yunnan River and the vitality exploded.On May 17, 2026, the Hubei “Qianjiang Crawfish” Industry Expo was officially launched. This year’s Expo, with the theme of “Qianjiang Crawfish Spreading Across the World”, integrates “AI + Crawfish” to create a new festival IP and showcases the achievements of the entire crawfish industry chain. This industry event gathered the national attention of the series of beers developed, produced and sold by Yanyun Springs (Sunjiang) Food Technology Co., Ltd. With the unique flavor and strong quality of lobster catering, the site attracted numerous audiences, becoming a bright star of this exposition, and also marking the effectiveness of the enterprise's industrial layout in Yunjiang and ushering in a period of high glory.

Deeply cultivate the Yunjiang River to establish the foundation of the whole industrial chain

As a key physical industrial project introduced by the Yunjiang municipal government, the Yanyunquan Yunjiang food and beverage whole industrial chain project is located in the Yunjiang grain transportation lake area, and is committed to creating a modern food and biological whole industrial chain complex that integrates "research and development + production + storage + logistics + sales + brand operation."

The project accurately anchors the city position of Yunjiang as "China's crawfish capital" and aims to keep pace with the trend of healthy consumption upgrading, plan to build core facilities such as standardized juice and beer joint production workshops, raw material and finished warehouses, regional intelligent logistics center, quality testing center and R & D pilot laboratory. Among them, the beer sector has an annual production capacity of 20,000 liters, and the juice and bottle water production lines are synchronized, and the output value is expected to exceed 300 million yuan after full production. The accompanying smart logistics center will be centered in Qianjiang and will extend its influence to Hubei, Hunan, and surrounding provinces, thereby establishing an efficient and convenient regional distribution network. The project strictly implements the concept of localized development, and after its completion can provide many jobs, stimulate the coordinated development of upstream and downstream industries such as packaging, printing, agricultural raw materials and other industries, and inject strong kinetic energy into the real economy of Sujiang.

Cultivate categories and build a multi-brand matrix

Yanyun Springs is a company focused on the R & D, production and all-channel sales of mid- to high-end health drinks. Relying on a strong ecological heritage and R & D strength, the company has built eight core product lines with the Active Kingdom as the main brand, covering packaged drinking water, fruit juice, tea drinks, plant protein drinks, functional drinks, sports drinks, ready-to-drink coffee, specialty beer, to achieve full-scenario consumption coverage.

The beer products that are highly sought after at the Lobster Fair are the craftsmanship of the company's deep cultivation of the Yunjiang market and suitable for the local consumer scene. The product matrix covers five categories: including the classic flavor of craft beer, such as wheat, IPA, Pearson, which fits the consumption preferences of young groups; The innovation of tea beer incorporates Chinese tea flavors such as Longjing, jasmine, and cinnamon to create a differentiated core competitiveness; Fruit beer is mainly flavored by white peaches, licorice, and passion fruit, with low quality and high beauty, which has exploded the young consumer market; Craft craft is focused on small batches and high gross margins, suitable for gifting and tasting scenes. Among them, fresh beer and zabbied beer custom-made for crawfish dining scenes, with their refreshing and greasy taste, have become the "golden partner" for lobster banquets, perfectly meeting the consumption needs of Yunjiang catering.

Capital has increased, and the core strength has been highly recognized by the market

Bright market performance and clear development plans cannot be achieved without the strong empowerment of capital and the high recognition of the market. In this round of financing, Yunjiang Sky Construction Startup Investment Partnership (limited partnership) invested 12.5 million yuan strategically in the investment, and the post-investment valuation rose to 250 million yuan. This cooperation is not only a fully affirmation by local industrial capital of the brand strength, product matrix and development prospects of Yanyunquan, but also an important support for the company to root in Yunjiang and cultivate the China market.

The capital infusion provides adequate financial guarantee for project construction, product research and development and market expansion, and helps enterprises rapidly advance the construction of production lines, the implementation of logistics centers and the formation of local teams. The strong support of local governments, sound industrial support and a broad consumer market have also provided high-quality soil for enterprise development. From the Spring Festival Gala, which struck AWE, to the landing of the whole industrial chain project in Yunjiang, to the hit product at the lobster fair, Yanyunquan uses the development direction of "healthy, high-end, scenic, local" to achieve a double jump in brand value and market influence.

The popularity of this unique beer, featuring the flavor of rock and mineral springs, at the 2026 Hubei Province “Qianjiang Lobster” Industry Expo was a testament to the collective achievements of enterprises and a vivid demonstration of the integrated development of “food + beverages + industry” in Qianjiang.In the future, Yanyunquan will continue to cultivate the Yunjiang River and establish itself in central China. Throughout the country, we have accelerated the construction of projects and put into production, continuously enriched the product matrix and enhanced the brand influence, used the efforts of industry to promote the high-quality development of Yunjiang's economy, helped to polish the "Yunnan lobster" city business card, and created a regional specialty drinks brand known throughout the country.