On May 15, some netizens photographed Yingvida CEO Huang Renxun in Beijing, tasting all kinds of snacks and drinking honey snow ice drinks.

Extreme News previously reported that staff at the Ice City store in South Luogu Alley said that Huang Renxun and his team were recognized immediately after they entered the store. The clerk recommended various drinks in the store. Huang Renxun chose to buy a glass of eight yuan worth of peach spring and was paid for by his entourage.

On May 16, Extreme News reporters noticed that Ice Cream City's order page has launched "the same model" - Peach Four Seasons Spring.

A source familiar with the matter revealed that after the Snow Ice City apple app launched on the evening of the 15th, the sales of Peach Four Seasons rose nearly 140 percent on the day before, and more than 90 percent year-on-year. And at the Nan Luogu Lane store visited by Huang Renxun, the sales of peach in the fourth season increased by more than 90% from the previous month.

The reporter saw that on the afternoon of the 15th, the official microblog of Miao Ice City also recommended Peach Four Seasons Spring, with the caption:“High temperature mode is on! Liquid cooling and peach spring are more compatible!”Many netizens liked and commented: "Nice, nice, same model for the boss."

Extreme News reporters found on the micro-order page of Miao Ice City that the sales price of the Four Seasons Spring store in Beijing was 8 yuan, while the price in Wuhan, Nanchang, Chengdu and other stores was 7 yuan. According to Jiangxi Broadcasting's "Urban Live" column, Ice City exists in some areas of Beijing that are one yuan more expensive than other cities. According to the official response, the price increase will be implemented from December 2024 in Beijing's core urban areas, covering most drinks, with a uniform increase of one yuan, while the prices of ice creams, snacks and other items will remain unchanged. In areas with higher operating costs such as scenic spots and important transportation hubs, prices may also be increased appropriately.

Reporters saw on social platforms that many netizens posted pictures of the peach Four Seasons purchased and Huang Renxun drinking peach Four Seasonals.

On the afternoon of May 16, the head of the South Luogu Alley store in Ice Cream City told Extreme News that a lot of people made a point of checking in, and some people bought 30 cups of "the same model" milk tea -- Peach Four Seasons Spring -- at noon. He also said he had applied to the company to set up a Huang Renxun card point in the store. In addition, the officer also said that he was very excited and did not expect Huang Renxun to come and regretted not being photographed.

Reporters from the Mixue Ice City Mini Program to see, near Wuhan East Lake Jindi K2 shop, also launched the same boss, the price shows 7 yuan a cup. According to the store clerk, the product sold better than usual because the "Same Chief" logo was more prominent.