Shanghai overflows with "coffee flavor" during the May Day holiday

2026 Shanghai International Coffee Culture Festival

Turning the North Bund into a giant open coffee market

Nearly 300 brands came together

Influx of over 600 thousand people in 3 days

Becoming one of the top holiday spenders

Being a city with more than 10,000 cafés worldwide

Shanghai's coffee innovation once again refreshes awareness

Wind oil, West Lake vinegar fish, buttermilk, traditional Chinese medicine...

These elements that are 108 thousand miles away from the coffee

It's all melted down in glasses of specialty.

It's the coffee industry's "brain ceiling."

Near the stall of the century-old "Golden Fortune"

The familiar smell of wind oil reminds many of their childhood memories.

Staff introduction

R & D team uses edible spices

Perfectly reproducing the classic cool smell of wind oil

It's also paired with different fruit flavours.

Create four refreshing tunes

The entrance is cool, soothing and brain-refreshing.

Take a sip to lift your spirits instantly.

West Lake Vinegar Fish Coffee from Hangzhou

It also attracted a lot of people lining up to check in.

This specialty dessert uses cream and starch to make noodles

Perfectly simulates the tender taste of fish.

Use black sugar and apple cider vinegar again

Bring out the unique sour, sweet and savory aroma of West Lakes vinegar fish

Chinese health care is also incorporated into coffee.

Coke coffee introduces buckwheat buckwheats coffee and chamomile buckwheeze coffee

The aroma of coffee is surrounded by a faint herbal scent

The taste is mild and unique

It satisfies the coffee cravings of working individuals.

It also meets the health needs of young people.

The descendants of the old Chinese name Zhao Jiaxiang Gan after the 00s

It took two months to develop three soy milk specialty coffees

One of those hits was called "Before the Rain."

Add soy milk, clarified grapefruit and Ethiopian cold extract coffee

The richness of soy milk collides with the sweetness of coffee

The taste is refreshing and layered

Bringing heritage cuisine into the eyes of young people in new forms.

This Shanghai International Coffee Festival

There's not just a brain cave party for niche brands

A group of high-star hotels in Shanghai also collectively "set up stalls"

Take a hot pie hidden in a hotel and take it out on the street

The international restaurant debuted with a new coffee brand, "Pike Place twenty-eight," featuring signature soufflé coffee with classic soufflé, one cup of coffee, one cup refreshment, and matching the romance inherent in Shanghainese.

Hua Ting Hotel takes the inspiration of old Shanghai's classic breakfast soy milk noodles and creates soy yuan cold extract coffee, paired with greeting fruits, to recreate the flavor of Shanghai's childhood exclusively.

The Hongqiao Hotel incorporates nostalgia rations into the Mocha, and drink it in one gulp, it's all the vintage taste of old Shanghai.

The Peace Hotel's cinnamon-chopped lattes, paired with nine-country cookies inspired by the nine-country suites, blend historical lessons into coffee and pastry;

Garden Inn has teamed up with Fuji Whisky to launch a combination of heart chocolate, Japanese-style raw chocolate, coffee and dessert that is delicious and stunning.

Top coffee makers from around the world converge on the North Bund

Bring game-class boutique coffee to the scene

Grace Summer, Surfboard Estate in Panama

2026 New Season of Panama Emerald Estates Red Label and Grace, etc.

Rare coffee beans

Get professional coffee lovers to say they're addicted

What's even more surprising is that

This coffee festival isn't just about "having a cup of coffee"

Instead, it became a full-scale urban carnival.

Shanghai's 16 districts have just a few surprises

It created a citywide coffee heatwave

Organizers create immersive experiences on land, sea and air, with water stage, coastal markets and coffee airships interacting, turning the public space along the river into an atmosphere-filled coffee neighbourhood. Using coffee as a medium, the two sides of the Taiwan Strait launched a "coffee for two cities, one cup for an appointment" campaign, and Shanghai and Taiwan brands jointly signed special tones and met cups in the cloud, so that the aroma of coffee linked the warm feelings of the two sides. The Hongkou district also carefully introduced four themed roaming routes, opened a dedicated cruise line, linked the major celebrity landmarks of the North Bund, and visited the coffee festival and visited fashionable business districts. The New Area Expo sub-site was particularly lively, featuring AI coffee tastings, a parade of traditional fish lanterns, and a gathering of trendy cultural and creative products, all seamlessly blending tradition with modernity.