JELL-O, the much-loved dessert brand with over 125 years of history, has launched its first plant-based chocolate pudding. This new oat milk pudding is now available at major retailers across the US. It marks Kraft Heinz’s first venture into plant-based desserts and its first product made with oat milk.

A new twist on a family favourite

The new JELL-O Oat Milk Chocolate Pudding has the same creamy texture and rich taste fans know and love. However, it’s made without dairy. The recipe is vegan, gluten-free and lactose-free, making it suitable for a wider range of diets.

Milk is one of the most common food allergies in children. In fact, nearly two million children in the US are affected. On top of that, over 30% of Americans experience lactose intolerance. As more people look for dairy-free dessert options, JELL-O offers a tasty alternative without compromise.

“JELL-O has always delivered creamy, great-tasting desserts,” said Lauren Gumbiner, Associate Director of Marketing at The Kraft Heinz Company. “Now, with our oat milk pudding, more families can enjoy the chocolate pudding they love.”

Why oat milk?

Oat milk is the fastest-growing dairy alternative in the market. It has a mild flavour and creamy texture, making it a great choice for desserts. Using oat milk, JELL-O has recreated its well-known texture in a plant-based and allergen-friendly format.

The company chose chocolate as the first flavour to honour the brand’s first-ever pudding, which launched in the 1930s.

Meeting modern demand

The plant-based dessert category is growing quickly. Recent research shows that four in five parents want dairy-free versions of their children’s favourite treats. Yet, many plant-based puddings on the market miss the mark when it comes to taste and texture.

As a trusted name in desserts, JELL-O aims to fill this gap. The brand wants to make plant-based treats more appealing and accessible for all.