GNC introduces caramel brownie-flavoured protein shake

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GNC introduces caramel brownie-flavoured protein shake

Source：FoodBev Media

Publish time：2022-11-15

GNC has teamed up with Girl Scouts of the USA to launch a new limited-edition protein shake flavour inspired by the Girl Scout cookie, Adventurefuls.

Having worked together since 2020, GNC and Girl Scouts have created flavour-packed products with a Girl Scout cookie-inspired flavour palette. The new caramel brownie-flavoured protein shake is currently available in stores and online.

Kevin Maloberti, VP of merchandising at GNC, said: “The addition of Adventurefuls-inspired products to our flavour lineup allows us to continue to bring consumers options that deliver on both performance and flavour. Coupling the great feedback we get from consumers on these flavours, with [Girl Scout’s] important mission of championing girls, this is a great continuation of our partnership, and we know these products will fly off the shelves at GNC.”

Wendy Lou, chief revenue officer of Girl Scouts, added: “We’re excited that our continued partnership with GNC brings more of our celebrated Girl Scout flavours to consumers. With our shared values of empowering communities across the country to Live Well and to pursue their dreams, this collaboration provides consumers [with] a unique opportunity to experience last season’s breakout cookie, Adventurefuls, in an entirely new way.”

GNC Girl Scout Adventurefuls products are available in four product formulations, such as: GNC AMP Wheybolic Whey Protein; GNC Total Lean Layered Lean Bar; GNC Total Lean Lean Shake 25; and GNC Total Lean Lean Shake 25 RTD.

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