Healthplex Expo, Natural & Nutraceutical Products Shenzhen 2026

Co-organized by CCCMHPIE and Sinoexpo Informa Markets, the "Healthplex Expo, Natural & Nutraceutical Products Shenzhen" (HNCEXPO-Shenzhen) will take place at the Shenzhen World Exhibition & Convention Center from October 13th to 15th, 2026. The HNCEXPO-Shenzhen 2026 will be co-located with Hi & Fi Shenzhen, joining efforts to create "Shenzhen International Nutrition and Health Industry Fair", offering a holistic view of the health industry ecosystem.

Guided by the health-first development strategy outlined in the 15th Five-Year Plan‌, and in response to the evolving landscape of quality-driven growth in China's health industry, HNCEXPO continues to deepen its presence in the strategically vital Guangdong-Hong Kong-Macao Greater Bay Area. Leveraging Shenzhen's locational advantages as an "innovation engine, gate of openness, and industrial hub", along with its capacity to aggregate global resources, HNCEXPO-Shenzhen will further amplify its brand influence, dedicated to build a world-class health industry ecosystem integrating R&D, manufacturing, and trade. The exhibition brings together global industry leaders, premium brands, and leading-edge products, precisely connecting with core sourcing resources such as distributors, agents, cross-border e-commerce operators, retailers, and food and beverage enterprises.

The three-day exhibition will focus on the entire value chain of the health and nutrition industry, creating a high-end platform that integrates product showcases, business matchmaking, trend forecasting, and cross-sector collaborations. It aims to promote synergistic innovation and ecological integration across the industry chain, empowering companies to expand into global markets. HNCEXPO-Shenzhen looks forward to partnering with all related sectors to co-create a thriving and prosperous hub for the health industry in South China.

EXHIBIT CATEGORY

HEALTH FOOD

Functional Foods / Nutraceuticals / Dietary Supplements / Sports Nutrition Products / Tonics / Maternity, Baby & Children's Health Foods / Probiotics / Vitamins / Collagen / Ergothioneine / Krill Oil / Coenzyme Q10 / OEM & ODM

BEAUTY & SKIN CARE

Beauty Oral Liquids / Cosmeceuticals / Functional Beauty Products / Anti-Aging Products / SPA Products / Breast Enhancement & Body Care / Weight Loss & Slimming / Spot & Acne Removal / Detoxification & Skin Care / Medical Beauty Products

HEALTHY LIGHT FOOD

Low-GI Staple Foods / Low-Sugar Staple Foods / Konjac Products / Whole-Wheat Flour Products / Instant Oatmeal / Low-Fat Meats / Organic Grains / Organic Vegetables / Protein Bars / Whole-Wheat Biscuits / Sugar-Free Biscuits / Low-Sugar Chocolates & Candies / Dried Vegetables / Freeze-Dried Fruits / Light Beverages / Plant-Based Products

HEALTH EQUIPMENT & SUPPLY

Household Medical Equipment / Massage Devices / Physiotherapy Instruments / Smart Wearable Devices / Home Health Monitoring Devices / Moxa Products & Moxibustion Equipment / Foot Therapy / Rehabilitation Products / Eye Care Products / Family First Aid Products / Sports & Fitness Equipment / Intelligent Medical Products / Third-Party Testing

DIET THERAPY & TCM

Therapeutic & Medicinal Foods / OTC Chinese Medicine / Ginseng Products / Cordyceps Sinensis / Ganoderma Lucidum / Bird's Nest / Antrodia Cinnamomea / Donkey-Hide Gelatin / Special Medical Foods / Bee Products / Aloe Vera Products / Fungus Products / Tonic Wine & Tea / Herbal Soup

SPORTS NUTRITION & WEIGHT MANAGEMENT

Protein Powders / Amino Acids / Energy Bars / Sports Beverages / Carbohydrate Supplements / Electrolyte Supplements / Multivitamins / Minerals

NATURAL & ORGANIC PRODUCT

Hydrogen-Rich Drinking Water / Hydrogen Health Products / Woody Plant Oils / Herbal Oils / Healthy Edible Oils / Imported Olive Oil / Seasoning Oils / Organic Foods / High-Quality Agricultural Products / High-End Food Ingredients / Imported Foods

SMART SENIOR CARE

Health Tourism / Institutions / Financial Services / Ecological Health Towns / Informationalized Services / Health Industrial Parks / Rural Revitalization

• FEATURED SHOW ZONES

CROSS-BORDER BRAND ZONE

The zone will display the leading brands from different countries and regions such as Thailand, Malaysia, Japan, South Korea, Germany, Italy, etc. The organizer will also host targeted matchmaking events and policy summits, enabling enterprises to connect with China's import demands and helping domestic brands to go global.

REGIONAL PAVILIONS

The regional pavilions will feature distinctive health products from South China and West China, showcasing regional treasures including plateau specialties, medicine and food homologous ingredients, and natural products. The pavilions offer buyers access to precious resources from the origins.

TONIC FOOD ZONE

The organizer is committed to establishing a resource center for the medicine and food homology industry. The zone will feature classic nourishing products such as ganoderma lucidum, bird's nest, lycium chinense, dendrobium officinale, donkey-hide gelatin, and various authentic Chinese herbs.

HEALTHY BEAUTY ZONE

Focusing on the modern health concept of "inner nourishment and outer care", this zone will bring together oral beauty supplements, functional repair products, natural and organic personal care products, emotional well-being and sleep aids, home beauty devices, and health management solutions.

• FORUMS & ACTIVITIES 2026

• The 17th Nutraceutical Industry Development Conference (NIDC)

The NIDC forum brings together representatives from regulatory authorities, research institutions, international standard-setting organizations, and industry leaders. Discussions will center on key topics such as import regulatory policies, standards development, scientific research breakthroughs, innovation in ingredients and technologies, cross-border trade channels, and market intelligence, injecting fresh momentum into the high-quality development of the health and nutrition industry.

• 10th Forum on Nutrition and Special Foods

The forum focuses on three of the most pressing issues in the industry: the tightening of cross-border e-commerce regulation, adjustments to the overseas enterprise registration system under the General Administration of Customs of China (GACC), and the official implementation of digital labeling policies. Multiple industry experts will be invited to interpret regulatory trends, analyze risks and challenges, and explore response strategies and breakthrough pathways for cross-border enterprises, while also sharing new opportunities arising from digitalized regulatory frameworks.

• The Greater Bay Area Nutrition, Health & Digitalization Forum 2026

The forum focuses on core themes within the health industry, covering three key dimensions: theoretical foundations, product-level practices, and digital empowerment. Combining in-depth theoretical analysis with practical implementation experience, the forum will facilitate comprehensive discussions among industry experts, scholars, corporate leaders, and representatives from industrial organizations on topics including technological innovation, data transactions, and market trends. Beyond serving as an efficient platform for communication and collaboration, the forum will clearly articulate development trends and innovation pathways for the health industry in the context of digital transformation. Its outcomes are expected to further promote resource integration across the industry, help stakeholders capitalize on opportunities presented by the digital economy, and support the achievement of high-quality and sustainable development, contributing collective industry strength toward the realization of better health for all.

• Health Industry Innovative Marketing Forum 2026

The forum convenes industry experts, corporate representatives, and senior marketing practitioners to explore innovative marketing approaches and sustainable development pathways for the health industry under the new market landscape. Speakers will provide in-depth analysis of key trends shaping the health sector within social media and e-commerce ecosystems, and will examine opportunities across areas such as brand positioning strategies, the S2B2C social commerce model, emerging trust-based marketing approaches, ecosystem operations on WeChat Channels, and nutrition and health management as a segmented growth market. The forum combines forward-looking trend insights with practical case studies to establish a high-value exchange platform, empowering enterprises to seize market opportunities, build brand trust, and achieve sustainable business growth.

• The Nutrition & Health Industry Innovation Ecosystem Forum 2026

This forum focuses on cross-sector collaboration models, technological innovation, and service upgrading. It will bring together top industry experts, founders of leading enterprises, and front-line practitioners from across the country. Through keynote speeches, case studies, and interactive discussions, participants will be able to analyse cutting-edge technologies, innovative applications, and industry trends in the fields of food, nutrition, and health, offering enterprises actionable insights into innovation and development pathways, and jointly exploring sustainable growth opportunities for the nutrition and health industry.

• New Nutrition Full Life Cycle Focus Summit

The summit will explore topics including women's health, lipid nutrition research, oral health, botanical ingredients, metabolic management, the importance of clinical research, the relationship between consumption scenarios and health demands, and eye health, to provide scientific and systematic solutions for full life cycle nutrition and health management. The summit will gather industry leaders to deeply analyze the core issues of full life cycle health management, exploring industry development opportunities, promoting two-way breakthroughs in nutrition science theory and practice, providing strategic guidance and innovative solutions for building a more robust health industry ecosystem.

• New Health Engine – 1V1 Product Matchmaking with E-Commerce Channels

The 1V1 Product Matchmaking with E-Commerce Channels is strategically aligned with the ongoing upgrade of health consumption, aiming to create an efficient direct-connection platform between exhibitors and e-commerce channels. The event will feature the participation of major platforms such as Taobao Live, Xiaohongshu and Kuaishou, alongside prominent MCN agencies and e-commerce live streamers, including Be Friends, Sibu Group, Weiyu Shidai, Sunchain Media, Yoozy Cultur, Dandelion Digital, TOPSKY, IPLINK, Superstar Culture Media, Yangyang Haowu, Naiba Lege, Zeng Zong Couple, Zhang Shuting, etc. The event will facilitate closed-door one-on-one business meetings across high-potential segments including dietary supplements, tonic foods, ingestible beauty, smart health devices, healthy light meals, etc.

• Overseas Buyers Business Matchmaking (Health & Nutrition)

The HNC Shenzhen Overseas Buyers Business Matchmaking event will gather professional buyers from Thailand, Canada, Italy, India, Egypt, Morocco, and other countries. Through one-on-one negotiations and direct product sourcing, the event enables exhibitors to efficiently connect with international market resources, gain insights into overseas demand trends, and capture emerging cross-border trade opportunities, thereby fostering international exchange and cooperation within the health and nutrition industry.